Marketing Advisor - USA

G.J. Gardner Homes

Birtinya-based (hybrid role) with quarterly travel to the USA

Are you a disciplined and commercially driven marketer who thrives in high-stakeholder environments? Do you enjoy influencing, motivating, and coaching stakeholders and agencies to achieve maximum business impact? Do you embrace progress over perfection in pursuit of learning and evolving, fast?

As Australia's favourite local home builder, we're on a mission to elevate the G.J. Gardner brand globally. Due to the exciting globalisation of our business, we are seeking a Marketing Advisor to integrate with our central Sales and Marketing team, supporting our USA offices. Uniquely for the building industry, you will be joining a marketing function with responsibility for product development, sales performance, and marketing communication—as the marketing gods always intended!

About Us

At G.J. Gardner Homes, we're more than just a construction company – we're a Gardner family owned business, led by the second generation of Gardners, with family permeating throughout the business, including our network of locally owned and operated Franchise Owners who are fundamentally running small family businesses themselves. We pride ourselves on “the G.J. way”, providing honest advice, quality pricing, and the flexibility to personalise and shape our homes around our clients.

About the Role

As our Marketing Advisor (USA), you will be the key link between the Franchisor team and our US-based Franchise Owners, empowering them to shake up category perceptions, grow clicks, and drive local lead generation.

To seamlessly collaborate with our US team and franchise network across their timezones, this role requires 7:00 AM starts two days a week initially (negotiable thereafter). You will:

• Analyse US state and franchise business data alongside competitor activity to inform messaging and channel strategies.

• Consult with US franchise offices to develop and execute tailored local area marketing plans.

• Develop tools and training programs that empower international franchise offices to advertise and engage in their local communities.

• Activate and leverage owned channels including websites, social media, database emails, design centres, display homes, and POS materials.

• Develop localised product, inclusion, and upgrade POS materials for franchise offices.

• Amplify national marketing campaigns at the state and franchise level, collaborating with franchisees on paid channel top-ups.

• Manage agency and US production partners to bring campaigns to life, including local property portals.

This role is based in our beautiful head office in Birtinya on the Sunshine Coast, offering a hybrid working model (Wednesdays and Thursdays in the office). To truly connect with the market, quarterly travel to our office in Texas and US franchise locations will be required (approximately 2 weeks per quarter).

What We Offer

• Global Impact: A unique opportunity to run international marketing campaigns for a leading brand from the Sunshine Coast.

• USA Travel: Exciting travel opportunities to Texas and various US locations four times a year.

• Hybrid Flexibility: Balanced working model with designated collaborative office days (Wed/Thu).

• True Marketing Scope: A comprehensive marketing function that genuinely encompasses product, sales alignment, and communications.

• Great Culture: Join a supportive, passionate team at a company that truly lives by its family values.

About You

• Experienced Marketing Generalist: A strong track record working across the full marketing mix (digital, traditional, social, and print).

• Stellar Stakeholder Skills: Extremely strong relationship-building skills with the ability to coach, influence, and have honest, empathetic conversations with franchisees.

• Global Mindset & Adaptability: Comfortable managing the logistics of international timezones, including the required early morning starts and regular long-haul travel.

• Copywriting & Content Savvy: Strong copywriting skills with a sharp eye for presentation and messaging.

• Proactive Problem Solver: Ability to work independently, take initiative, embrace progress over perfection, and take true ownership of your market.

• Team Player: A reliable, honest colleague looking to build a rewarding, long-term career with us.

How to Apply

Please submit your resume and a cover letter outlining your relevant marketing experience, stakeholder management skills, and why you're the ideal fit for this unique global role.

Join our team of passionate professionals and help us build joy by elevating our brand and empowering our international franchise network!